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Reality Booth- Graphic Design
RealityBooth is a B2B AI image product/service. We help e-commerce businesses and brands make better product pictures, engage customers, and boost sales.
I served as the graphic designer for this project, overseeing both web production and brand identity.
Our efforts led to a remarkable 200% increase in customer collaboration for the product.
Company
Tencent USA
My role
Visual Designer
Website Developer
Timeline
Jun - Nov 2023
Tools
Figma, Adobe Creative Suit, Wix
Brief
Reality Booth, an AI offshore product of Tencent, one of the largest Internet companies globally.
Reality Booth is an AI-powered product image generator. Their slogan is:
"Dive into how RealityBooth's AI-driven product photography automation elevates product visuals, ensuring brands stand out in digital content creation."
As a branding partner for Reality Booth, we contributed to elevating their visual presence within the AIGC community.
Our team crafted a sleek logo and website that encapsulates their mission, setting them apart in the AIGC landscape.
Our collaborative branding and design process transformed Reality Booth's vision into a unified and impactful visual identity. The logo and website we developed mirror their dedication to innovation and technology.
We take pride in our role in assisting Reality Booth in realizing its goal of offering a potent AIGC image product, fostering growth in e-commerce and small businesses.
Understand the product
After engaging in extensive discussions with both engineers and project managers regarding the product's services and features, I discovered their workflow to be intriguing. This interaction provided me with valuable insights that can be harnessed to craft logos and web pages, drawing from the wealth of information gleaned.
Delivery
Photo Shooting
Image Generation
Select & Refine
Clients send their product to our company
Our photographers capture product images
Create product images tailored to meet the requirements
Preview images will be available for client review prior to final delivery
Original Logo Analysis
The original Reality Booth logo failed to accurately represent the functions of Reality Booth as an AIGC image generation software and the services it offers to customers.
Logo Moodboard
After gaining a deeper understanding of the product's services and functions with the project manager and engineers, we used Moodboard to incorporate elements such as 'puzzle', 'paint bucket', 'brush', 'magic wand', and 'camera' to better reflect the function of the product.
Final Result
Result
New Website brings
75%
increase in the business collaboration
Brand Identity brings
200%
increase in customer sales
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